My company, Pilot Light Studios, is meant to perpetuate an air of sleek versatility. We at Pilot Light Studios specialize in illustration design, and sequential arts. As green is a colour with the most personal representation and meaning, I chose to use this colour the most prominently throughout the design of the logo and poster. The logo is comprised of the images of a lighter and a pair of goggles, the lighter for a pilot light and the goggles of those a pilot would wear.The additional marketing pieces I selected were a book mark and a USB key. I considered that each of these items are inherently useful, and therefore would be less likely to be misplaced or thrown away. Each allows prolonged use, meaning the company logo would stay with the user in both functionality and in mind.
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