Monday, October 17, 2011

My Logos - Complete



These are the finished versions of my logo; plus the black and white variation I have designed. It was a fairly long process with much planning, thought, research, consideration, and believe it or not, maybe even the slightest bit of collaboration.

We first began by brainstorming adjectives and researching the meanings of our names. My first name, Vanessa, came up with only a single meaning that remained the same in each language I checked. "Butterfly." I had already known the meaning of my name from long ago, but decided to check again to see if it had changed what-so-ever. As I thought, it remained the same as always. For the meaning of a 'Butterfly,' I considered nearly everything... Everything that came to mind, that was suggested, and everything that may have even made no sense at all. From adjectives like fluttery, light, bubbly, carefree, spazzy, (Seeing as butterflies sometimes love to fly with a very random, seemingly uncontrolled motion.) peaceful, good luck, and even cracker. So I tried, and tried, and tried a bit more... However, I came up with nothing that really showed very well on paper. Yet still, I continued to brain storm.

When researching my middle name, Tiffany, I had come across a meaning that was no easier to work with. All of the hope I had gathered that I would be able to confidently muster the words, "Hey, dude! I think I've TOTALLY finally gotta thingy that'll work! Haha~! This'll be Epic--" Was dashed in one fell swoop. As I typed and browsed with google, I felt my curiosity rise, then peak, then simmer. Now, then... how shall I go about expressing a, "Revelation of god," on paper?

Wellington, Wellington... Hmm. Gender, male... "B-but I'm a girl..." Origin, English... "Oh, goodie!" Rating, two stars. "S-says who...?!" Meaning? N/A. "Not... applicable...?" Not again... I wanted to bang my head on something. With each search I had come across, either I had found nothing, or the meaning of the name Wellington was in fact, Wellington. I began wondering if i needed a dictionary. My last name seemed to have no meaning. No meaning whatsoever... My heart sank momentarily. I searched some more, and came across a single site. Only one. This time, there it was, staring back at me. It had a meaning! Now, now... Wellington, meaning, "Of wealthy estate." I smiled, and bragged to the friends around me who had doubted me. "Bwahaha!" I choked out. I then wrote this meaning down with the others triumphantly, and sat. "...Hey, dude! Uhm, how would you show... uh, "Wealthy estate," in a symbol? Well, back to the drawing board.

In the end, I didn't use any of the planning nor the thought  had originally tried to splice together in my sketch book... I actually ended up using the very first suggestion I had gotten; A rubber boot. Ah, yes... The mighty wellington boot. From a young age, many have told me to move to England and sell wellington boots for a living. I suppose we all have to start somewhere. And so, I googled an image of a wellington boot facing the side and a puddle splash. I made each picture opaque and traced the outline. From there, I added colour. My favourite colour, to be precise... (Turquoise.) I then later created a black and white version of my logo.

Sunday, October 16, 2011

The Persistence of Memory


Salvador Dali, "The Persistence of Memory," 1913
Type: Oil on Canvas
Location: Museum of Modern ArtNew York City.

Imitationalism and Literal Qualities:

The, "Persistence of memory," by Salvador Dali is a rather poor piece of artwork... When speaking in terms of imitationalism, that is. Imitationalism is when art is portrayed realistically, strongly imitates life itself. This style of art focuses on realistic representation and suggests artwork must be realistic before it can be considered successful. The "Persistence of Memory," By Salvador Dali does not portray 'real life,' or realistic themes. It portrays a scenery of many clocks melting in a desert... This is not a scene that can take place in the real world. (At least not in this day and age..) However, the use of colour and shading that Dali uses are fairly realistic and give the illusion that the objects portrayed above are really 3D, when they are simply 2D on a canvas. The question many imitationalists may ask themselves is, "How real does it look?" I believe this question can be answered at one glance of this painting. "Not at all."

Formalism and Design Qualities:

One question many formalists may ask themselves about a piece of art is, "Is there Unity?" Unity is one of the main aspects that formalist may look for in a painting. In other words, the visual organization of a piece of artwork. In Salvador Dali's painting, I believe that he successfully uses the 'unity' element of art successfully. He uses repetition and harmony in the clocks by drawing each clock similarly to the next, and placing them all in the same area. He uses unity in colour, as well. In this painting, composition is used and makes a balanced contrast between blue and yellow, and the value of dark and light. There's also a good balance in the positive and negative space.


Emotionalism and Expressive Qualities:

The emotions expressed in this piece are not happy, energetic, jumpy, or even particularly "alive"... I believe that painting gives off the emotion of... Well, I would say it looks pretty "dead," slow, sleepy, lethargic, stagnant, and even "melting." The colours are fairly smooth and blend into each other, none of them really pop. The atmosphere of the painting overall seems to be calm, and not in the least bit full of life. The melting clocks actually give me the feeling of melting on the couch during a summer evening, not wanting to move at all. All in all, looking at this image does not really give me the sense of energy, but sleepiness and the distortion of "memory."